"As a Film Junkie, you cannot tamper with greatness?" Why Fuck with the Great Gatsby?

This I just don't get. I mean, I just don't fucking get.  I understand Spielberg with his Scientology infused War of the Worlds.  I understand comic book inspired spiderman and xmen and fantastic 4 and the ultimately inferior ironman and incredible hulk. All of thes movies sucked, but the first two franchises inspired unlimited sequels to fuel the coffers of the studios rather than nurture and infrastructure bank for low budget and indepentent films.

  But the remakes of the Tim Burton/Joel Shumacher Batman films...were equally frivilous and follow my statement about filling the coffers of the studios who produce and distribute the films.  Which brings me to my point.

What really shocked me though, was the greenlight of the early 1970's classic "the Great Gatsby", that featured Robert Redford, Paula Prentiss and Mia 'Farrow and a wardrobe by Ralph Lauren that ignited his career.

Now according to Paste Magazine below you can see the theme that a new Great Gatsby will take:  How Sad.  Even though, it is revived for modern times

Baz Luhrmann's latest cinematic offering might not have been as well received as he would have liked, but that's hardly going to stop him: he recently purchsed the rights to a film adaptation of F. Scott Fitzgerald's masterpiece The Great Gatsby.

Luhrmann told the Hollywood Reporter in an interview why he's decided to adapt the great(est?) American novel: "If you wanted to show a mirror to people that says, 'You've been drunk on money,' they're not going to want to see it. But if you reflected that mirror on another time they'd be willing to. People will need an explanation of where we are and where we've been, and The Great Gatsby can provide that explanation." (Fitzgerald's novel was actually published a full three years before the Great Depression, but details, details.)

Besides juxtaposing the Roaring Twenties with the recent stock market collapse, The Great Gatsby will also spend far less time incubating in the studio, Luhrmann says: "I'm going to move faster than I have before. I'd be surprised if it's another seven years." Gatsby will be the second of Luhrmann's three planned epics, although he recently confided that "I was a fool to say I was doing three epics because one has nearly killed me." (To hear the denizens of Australia tell the story, it sounds like they wish it had.)

"But what I will say is this - I do have them. I have a room full of things I want to make before I shuffle off this mortal coil and they're of varying sizes